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Hypergene MediaBlog » Licensing MSNBC content on your site
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Licensing MSNBC content on your site

This is the first time we’ve run across anything like this. In a sign of the Web’s maturation into a mainstream medium, MSNBC.com is licensing some of its unique, interactive content to the public.
image

One obvious piece of information, which appears to be missing, is any indication of how timely updates will be made.

Our initial reaction to this is why would you pay $99 for something you can link to for free?
MSNBC’s effort sounds interesting, and points to sign of potential micro-syndication in the future.  But wouldn’t they find a greater value in offering an XML feed for all their war-related content?

Has anyone seen other mainstream news sites actively licensing their wares like this?

Posted on Mar 30, 2003 | 10:05 pm EST

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Reader Comments

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The advantage is that a website owner who licenses the content can have it on a page within that website—instead of ‘losing’ a user to MSNBC when they clicked on a link.

The problem with this model is that most sites would have to be losing thousands of users to an MSNBC link before this made economic sense.

Posted by: Joel Abrams on Apr 07, 03 | 1:24 pm EST

since when does an outbound link equal “losing a user”? by that logic, news sites should have no outbound links.

that’s the problem that news media have today. it’s a fundamental misunderstanding of a hyperlinked news network. people get their news from multiple sources, not in a vacuum.

having an AP story (or any other wire content) on your site does not deliver a respectable ROI compared to linking to one of the thousands of copies of the same story on the Internet. or does it?

why not just say, here’s our top war stories. and here’s 20 other great stories our editor’s found on the net. hasn’t blogging proved this has value?

Posted by: shayne on Apr 07, 03 | 8:42 pm EST

I entirely agree. That’s why I put ‘losing’ in quote marks—because I think almost users recognize the value of a skilled editor pointing them towards good content at other sites.

It’s only short-sighted web managers who worry about ‘losing’ those users.

I’m proud that the site I work for, csmonitor.com, includes a daily bloggish update on good news reporting around the web—http://www.csmonitor.com/dailyupdate

Posted by: Joel Abrams on Apr 09, 03 | 9:51 am EST

 

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