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Hypergene MediaBlog » Corporate Blogs make personal connection
All about Participatory Journalism - how audiences are changing the future of news and information.
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http://www.hypergene.net/blog/weblog.php?id=P106


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Corporate Blogs make personal connection

Richard Karpinski’s article in Crain’s B2B Marketing explores weblogs as “free range public relations.” It’s an excellent piece focusing on the positive ways blogs can be used a marketing vehicle.

Great quote from Doc: “Weblogs give companies a way to relate to customers and other members of the marketplace in a truly human way that may be more authoritative than anything public relations organs can produce. They also give companies a living presence on the Web, rather than just a brochure or a replica in pixels of a headquarters lobby.”

Shayne Bowman, co-author of this weblog, is quoted about his corporate blog for iView Multimedia in London.

Rick Bruner has some thoughts on this article.
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Posted on Apr 15, 2003 | 12:28 pm EST

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