In a December post, we criticized ESPN for not providing readers with a clear place to provide feedback. Since then, we’ve visited many of the top news media sites (including CNN, The New York Times and The Washington Post) and realize that this is a fairly common problem. There may indeed be a feedback section on some news sites, but rarely is there an easy-to-find place to provide feedback.
Yesterday, we noticed Amazon’s Suggestion Box appearing at the bottom of every product page. This could prove to be a potential model for news sites to capture audience feedback. The persistence of this box appearing at the bottom of every page has several potential benefits:
1. creates persistent awareness of feedback
2. provides branching to other feedback areas
3. gives your audience the impression that you’re listening to them
4. your news and information gets better
So, we decided to take Amazon’s idea and create a News Reader Suggestion Box mockup that could appear at the bottom of each news article.
See full mockup (36k, GIF)
It’s not perfect, but we think it’s a start in the right direction. Let us know what you think.
Update: The Best Suggestions Come from Your Users - The Shifted Librarian says libraries should consider this as well.
The mockup you give is too long. There is no way that would fly on a news site. Amazon has really tall pages to begin with, and it works for them.
I just don’t see it for FoxNews / CNN / Local paper. I like the idea though.
One of the interesting ideas is it’s size - it’s in the readers face. While the same content could be designed in half the space, I still think it would be worth an experiment on a major news site.
Of course, we could just clearly branch users to a page that had these feedback mechanisms, and more.