The study gave designers, for the first time, a rare windfall – credibility in the newsroom. The Eyetrack research said bigger pictures, more color and graphics caught a reader’s attention and compelled them to seek more. Designers became busy.
Back in the day, research like this was scarce. Today, the web is a medium that borrows from many disciplines. Research is abundant. But that, too, has become a problem.
When designing a web site, a blog or advertising, what research is used to guide your thinking?
So we’re looking forward to reading the Eyetrack III study to see if any reader habits are forming into something resembling a “best practice.” Thanks to Steve Outing - Eyetrack project manager - for bringing this to our attention.
One quick takeaway: Write short and compelling.
It’s cliche to say people don’t read online but the Eyetrack “heatmap” drives the point home.
This map shows that people scan only the first third of headlines. So put your action words at the beginning.