The lastest from the good folks at the Pew Internet & American Life Project is How Americans Use Instant Messaging by Eulynn Shiu and Amanda Lenhart.
From the executive summary: “The 2004 Pew Internet & American Life surveys reveal that more than four in ten online Americans instant message (IM). That reflects about 53 million American adults who use instant messaging programs. About 11 million of them IM at work and they are becoming fond of its capacity to encourage productivity and interoffice cooperation.”
We thought the following stats might be of interest for media companies:
• 31% of IM users (about 16.5 million users) report using IM to send links to friends and colleagues about articles or web sites.
• 30% of IM users pass along photos or documents to other IM buddies.
• 14% use IM to link buddies to streamed web content or videos.
• 5% use IM to share music or video files.
And as this chart shows, these stats shift markedly when you look at it sliced by age groups.
For more information, download a PDF of report (532k)