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Hypergene MediaBlog » Rushkoff: The Real Threat of Blogs
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Rushkoff: The Real Threat of Blogs

Douglas RushkoffOn his weblog last week Douglas Rushkoff, author of eight best-selling books on new media and popular culture, pondered the threat of weblogs:

"I believe that the most dangerous thing about blogs to the status quo is that so many of them exist for reasons other than to make money. A thriving community of people who are engaged for free, to me, have a certain authority that people doing things for money don’t....

What made the early Internet so very threatening to the mainstream media was not just the new opinions being expressed, but the fact that people were spending hours of their lives doing something that didn’t involve production or consumption in the traditional market sense. Families with Internet connections were watching an average of nine hours less commercial programming each week.

The threat of rave culture was that it was an alternative economy. The kids were no longer going to the mob-run nightclubs, the police weren’t getting their cut, and the liquor distributors weren’t making any money. Those of us involved in rave - or at least many of us - didn’t realize that’s why they were such a threat.

Likewise, I believe the greatest power of the blog is not just its ability to distribute alternative information - a great power, indeed - but its power to demonstrate a mode of engagement that is not based on the profit principle."

Also see the interesting comments made on his site to this post.

Posted on Sep 14, 2004 | 1:25 pm EST

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