For years, we’ve been baffled as to why news sites were so reluctant to take the first step in recognizing the context and sense-making power of the blogosphere. In Amazoning the News we described how news stories could become “story-starters” for a community. CNET understands this and is ready to take full advantage of its new role - to not just start the conversation but to promote it.
To the other news sites out there, do yourself and your readers a favor and implement trackback and pingback (or a Technorati feed). Here’s why:
• It gives editors a comfortable distance between what they publish and what the community is saying. (Let them dip their toes gingerly into the participatory journalism pool.)
• It shows that your site is sincerely interested in not just doing all the talking but listening, too.
• It’s a smart way provide a better experience for your readership while making you a better citizen of the web.