Newspapers have a long history of attempting to converse with their readers. It’s called the editorial page.
Yet, decades of effort have resulted in little change of its basic format or urgency. For the most part, newspapers print only a handful of comments, which are usually out-dated by the time they hit the press and have no threads to track what conversations spurred the letter to begin with.
After meeting with Knight Ridder editorial page editors, Dan Gillmor recounts some talking points from a presentation encouraging editorial page teams to build on the deep reservoir of trust that most papers still have with their readers and turn that into something new and sustainable.