BusinessWeek’s Blogspotting says it’s just a matter of time before the big newspapers and magazines make their online archives available for free, “including BusinessWeek.”
• It makes business sense. (Long-tail, keyword advertising, etc.)
• It increases a newspaper’s authority.
• And, it’s beneficial to society.
It’s a win-win-win, which is not something you see everyday in business.
Update: The Times is considering offering a $50 annual subscription to their archives:
"Online Journalism Review editor Robert Niles says a move by the Times to offer annual subscriptions to its online archives would “radically” change the pricing structure for newspaper archives on the Web. Read entire WSJ story.Via Blogspotting and Romenesko
I don’t know. Less than a year ago Gannett made a deal with NewsBank for the sale of its newspapers’ archives. Usually Gannett waits to see where the best financial winds are blowing before doing such things. For a while at least, the industry’s going to still be selling archives, for better or worse. But then again, if some in the industry can show a financial benefit to giving archives away, that steamship could change course.