At the We Media conference, Richard Sambrook was asked why pursue citizen media activites if, unlike for-profit media companies, the BBC’s pubically-funded business is not eroding or suffering from poor brand perception.
“Any media organization only exists on the quality and depth of it’s relationship with the public. You’ve got to have a healthy and strong relationship for people to come to you. Technology is changing that relationship fundamentally,” Sambrook said.
He added that the BBC reached a tipping point during the July 7 bombings when in the first four hours they received 20 videos, 300 stills and 20,000 emails - a scale they had never experienced, which helped drive the style and tone of coverage. Some of that coverage lead the newscasts.
Richard described the changing role of the BBC, which reaches 190 million people around the globe every week:
“We don’t own the news anymore. Our job is to make connections with and between different audiences,” he said.