Derek Powazek writes about magazines - and most other established media’s - reluctance to partner with their audience:
The online world has created a culture of creation among ordinary people. Meanwhile, magazines are still partying like it’s 1899. Writers write, readers read, and never the twain shall meet.
Simply put, this can’t last.
His siren’s call is reminiscent of something we heard famous typographer David Berlow say at a small Poynter conference in the mid-90s.
At an earlier talk, he made a suggestion that newspapers would be extinct within 20 years. The onslaught of criticism caught him by surprise and made him seriously rethink his prediction. He then added: “Make it 15 years.”