It used to be, about 10 years ago, that getting the latest issue of MacWorld or MacUser in the mail was an event. The excitement of learning fresh ideas, new products, helpful tips and tricks made these magazines cover-to-cover, thorough reads.
Yesterday, we got the October issue of MacWorld and it painfully underscores how many magazines are becoming increasingly less vital in today’s media marketplace. In this issue, there was nothing particularly insightful, urgent or relevant:
• October issue showed up in November: Talk about lag. If you know your issue won’t reach the stands for several weeks, it’s even more imperative to look ahead or provide deeper coverage.
• The reviews were outdated: Dreamweaver MX came out in May and the Epson 2200 was unveiled in April and on the street in July. Why are we just now getting reviews from the No. 1 Mac magazine?
• The feature stories lackluster and somewhat outdated: Should you upgrade to Jaguar, a comparison of email programs and how to prevent hack attacks. Not exactly insightful on any of these.
• Even the ads weren’t particularly interesting. Ads featuring a “Call for price” don’t help you shop.
A steady diet of Macintosh weblogs, shopbots, eZines, forums and email newsletters would keep you well-informed on all of these subjects. Not to mention, you wouldn’t have to wait four months to get the most-current, relevant information.
Okay, we feel better now.
I received a complimentary subscription to MacAddict and found there the zest and vitality you found missing in MacWorld. I agree that MacWorld has become skipable, and that the action has moved online. Don’t you think this will happen with all trade and special interest magazines?
MacAddict isn’t too bad. And it’s has better positioning than MacWorld because it has personality and it has a ton of tutorials. It’s possible that some trade and special interest print mags will become marginalized as a result of the network economy. In fact, it’s almost certain…