Deprecated: Function mysql_list_tables() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/db/db.mysql.php on line 328

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/inc.lib.php on line 246

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/inc.lib.php on line 246

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/inc.lib.php on line 246
Hypergene MediaBlog » Make websites linkable in stories

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/lib/weblog.fns.php on line 597

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/lib/weblog.fns.php on line 1027

Thursday, 12 Feb 2004

Make websites linkable in stories

This USA Today story is about increased website traffic from Super Bowl ads. Despite having at least 12 sites mentioned, not one is an actual URL you can click. Perhaps it’s laziness, ignorance or a “staffing issue” (as if they couldn’t take two minutes to add the URLs). Regardless, this is one we can’t fathom.

We’re not picking on USA Today because many major online news sites fail to embed the URLs of sites mentioned in stories, too. This Reuters story on Yahoo has embedded links to CIA news and web sites, but why not link directly to the page where the CIA is soliciting information from the public on WMDs. A link might be helpful here in the interest of national security, not to mention it would just be useful.

What’s just as bad, are the storys where the URL is inline with the text, but not actually hyperlinked, causing you to cut and paste it. See this story on E!Online for an example. Couldn’t their CMS at the very least automatically turn that into a hyperlink?

Sure, we’ve heard (but don’t agree with) the walled-garden, cul-de-sac strategy of not wanting to link to sites that are not your own or paid for by advertisers. But if a site is important enough to write about it, isn’t it worth linking to it?

Update: Steve Outing weighs in on E-Media Tidbits

Posted on Feb 12, 2004 | 12:00 pm EST
Permalink | Comment (4) | Print | Del.icio.us | Technorati