Deprecated: Function mysql_list_tables() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/db/db.mysql.php on line 328

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/inc.lib.php on line 246

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/inc.lib.php on line 246

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/inc.lib.php on line 246
Hypergene MediaBlog » A good reader feedback form

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/lib/weblog.fns.php on line 597

Deprecated: Function eregi() is deprecated in /nfs/c02/h07/mnt/28080/domains/hypergene.net/html/blog/pmSource/lib/weblog.fns.php on line 1027

Sunday, 15 Feb 2004

A good reader feedback form

In a December post, we criticized ESPN for not providing readers with a clear place to provide feedback. Since then, we’ve visited many of the top news media sites (including CNN, The New York Times and The Washington Post) and realize that this is a fairly common problem. There may indeed be a feedback section on some news sites, but rarely is there an easy-to-find place to provide feedback.

Yesterday, we noticed Amazon’s Suggestion Box appearing at the bottom of every product page. This could prove to be a potential model for news sites to capture audience feedback. The persistence of this box appearing at the bottom of every page has several potential benefits:

1. creates persistent awareness of feedback
2. provides branching to other feedback areas
3. gives your audience the impression that you’re listening to them
4. your news and information gets better

So, we decided to take Amazon’s idea and create a News Reader Suggestion Box mockup that could appear at the bottom of each news article.

image
See full mockup (36k, GIF)

It’s not perfect, but we think it’s a start in the right direction. Let us know what you think.

Update: The Best Suggestions Come from Your Users - The Shifted Librarian says libraries should consider this as well.

Posted on Feb 15, 2004 | 9:39 pm EST
Permalink | Comment (2) | Print | Del.icio.us | Technorati