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Hypergene MediaBlog » Blog readers a 'distinct and important new demographic'

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Sunday, 18 Jul 2004

Blog readers a 'distinct and important new demographic'

Apparently we’re not all self-absorbed shut-ins.

According to a new Blogads report, blog readers are a highly literate, networked, influencial and affluent. Bravo!

And, according to the report, this smarter online crowd is using the Web to get better information. Henry Copeland, author of the report and CEO of Blogads, says 86% of US blog readers declare that blogs are a useful source of news or opinions they can’t find elsewhere and most believe that blogs feature a better perspective, faster news and more honesty than traditional media.

image

Via Smart Mobs

Other recommended reading
Plus, on Global PR Blog Week 1.0 Steve Rubel has an email conversation with Dan Gillmor on how grassroots journalism is changing public relations.

Posted on Jul 18, 2004 | 8:37 pm EST
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