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Hypergene MediaBlog » Is Broadband the Killer App for News?

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Monday, 07 Oct 2002

Is Broadband the Killer App for News?

In June of this year, the folks at the Pew Internet & American Life Project released a study that went somewhat overlooked by purveyors of blogs, collaborative publishing, etc - The Broadband Difference: How online Americans’ behavior changes with high-speed Internet connections at home.

This report focuses on the nature of broadband use in American homes. Roughly 24 million Americans (21% of all Internet users) have high-speed connections at home. According to the report, there are three major ways in which broadband users distinguish themselves from their dial-up counterparts. For high-speed home users, broadband lets them use the Internet to:

• become creators and managers of online content;
• satisfy a wide range of queries for information, and;
• engage in multiple Internet activities on a daily basis.

This stats in this study lead us to recommend that media outlets interested in targeting audience participation in the journalistic process might expect broadband users as their early adopters, and should plan accordingly. These users are sophisticated Net vets - they will see immediately through shoddy attempts at online community.

The report also suggests that the most voracious consumers of online news and information are broadband users. Ridiculous deep linking policies (cul-de-sac thinking) and shovelware content are not going to keep these readers loyal and coming back for more. They’re more likely to find what they’re looking for in the Slashdot communities and smart aggregators such as Google News.

Read more...
Posted on Oct 07, 2002 | 5:50 pm EST
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