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Hypergene MediaBlog » CNET adopts trackback and pingback

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Wednesday, 24 Nov 2004

CNET adopts trackback and pingback

CNET gets it. They’ve added trackback and pingback to their stories.

For years, we’ve been baffled as to why news sites were so reluctant to take the first step in recognizing the context and sense-making power of the blogosphere. In Amazoning the News we described how news stories could become “story-starters” for a community. CNET understands this and is ready to take full advantage of its new role - to not just start the conversation but to promote it.

To the other news sites out there, do yourself and your readers a favor and implement trackback and pingback (or a Technorati feed). Here’s why:

It gives editors a comfortable distance between what they publish and what the community is saying. (Let them dip their toes gingerly into the participatory journalism pool.)
It shows that your site is sincerely interested in not just doing all the talking but listening, too.
It’s a smart way provide a better experience for your readership while making you a better citizen of the web.

Whaddya say?

Posted on Nov 24, 2004 | 9:37 am EST
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