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Hypergene MediaBlog » Putting a price on citizen media or what's the value of your blog?

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Wednesday, 02 Nov 2005

Putting a price on citizen media or what's the value of your blog?

A month back, Tristan Louis did an interesting analysis on the AOL-Weblogs, Inc deal. Since pure traffic numbers are not a good measure of a blog’s influence, Tristan divided the total sale price of Weblogs, Inc. (estimated at $23 million) by the most recent count of inbound links by Technorati.

Business Opportunities Weblog uses Tristan’s data to let you create a badge (or price tag) for your site:


The consequence of this is interesting. With this recent deal (and a similar purchases by New York Times of About.com or Murdock’s acquisition of MySpace), big media is placing a value on citizen media. That might make it potentially much harder to get talented bloggers to contribute to their sites gratis.

Posted on Nov 02, 2005 | 4:11 pm EST
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