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Hypergene MediaBlog » Quantum Theory of Trust

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Tuesday, 19 Nov 2002

Quantum Theory of Trust

An article by Strategy+Business magazine, Quantum Theory of Trust (reg. required), profiles the work of pioneering social scientist, Karen Stephenson. Her thesis: Companies can analyze, engineer and evolve their human networks.

“People have at their very fingertips, at the tips of their brains, tremendous amounts of tacit knowledge, which are not captured in our computer systems or on paper,” says Professor Stephenson. “Trust is the utility through which this knowledge flows.”

It’s an intriguing 5,600+ word feature on this social network theorist, including an case study of Stephenson’s network analysis of a major telco. The piece also covers her work with Steelcase and their “community-based planning” approach office design.

In the same issue, they have a nice review of Barabási’s Linked, Buchanan’s Nexus and Rheingold’s Smart Mobs.

Also see: Trust: The new currency of the Information Age

(Thanks to Dale Peskin for the pointer)

Posted on Nov 19, 2002 | 8:55 pm EST
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