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Hypergene MediaBlog » Blogs open doors for software developers

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Monday, 10 Feb 2003

Blogs open doors for software developers

From the “Customer-as-Innovator” dept, comes this article on CNet. “Secrecy has long been a hallmark of the software development process: Let too many people know too much about what you’re working on too early, and somebody might steal your ideas. But a growing array of big-name software developers are finding they can make better software if they leave the doors open, by sharing information with potential customers from the start and incorporating their feedback into development decisions. While developers of games software have used this method for years, business software makers are now also catching on.”

Scott McDaniel, a VP of Marketing at Sony, had some great quotes: “It’s hard to get a community going if you don’t make that a priority from the beginning.” and “We started off asking really basic questions. The answers led us in directions we hadn’t thought of.” Good stuff all around.

On a similar front, Shayne has been writing a weblog for a London-based Mac asset management software company (iView Multimedia) that’s PR/evangelist-focused. It’s a collection of tips, plug-ins, reviews, related software, etc. The response has been great. Shayne trolls the company’s forum each day, and then tries to craft posts for the weblog that solves many of questions. They are seeing immediate value. One Chinese weblog brought traffic that was equivalent to 3 times the total traffic for that month. Excellent ROI!

Posted on Feb 10, 2003 | 10:28 am EST
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