hypergene / media solutions

Designing Web Sites That Sell By Shayne Bowman and Chris Willis

Edition 1st - Paperback
List Price $40 - click here to get 30% off
Pages 256
ISBN 0-201-79304-0
Publish Date May, 2002
Publishers Peachpit Press, Rockport Publishers
Category Web Design, Internet Commerce


"Designing Web Sites That Sell" recognizes that good design is more than just a pretty face; it persuades visitors to act — to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style.

You will learn to:

•  Identify and understand the customer, the content and the technology of commerce sites
•  Master six critical principles of good commerce design
•  Understand the process and players involved
•  Effectively play your role in the process of building a site
•  Use information, interaction and presentation design to create an effective, easy-to-use commerce site
•  Build a winning site that's easy-to-update
•  Get a handle on how to test and revise the site
•  Understand how to take your commerce site to other devices and platforms.

Plus, you'll get:

•  Real-world case studies of successful commerce design, featuring examples from Amazon, Handspring, Herman Miller, J. Crew, Flowerbud, Volkswagon, Christies and Blue Nile.
•  Practical, professional advice and tips

This book is ideal for:

•  Budding web designers
•  Experienced web designers who are new to commerce design
•  Project managers of commerce sites
•  Managers that want to understand the design process

Buy the Book on Amazon.com

About the book

•  Overview
•  What will you learn?
•  Who should read this book?
•  Free sample chapter
•  About the authors
•  Table of contents
•  Bibliography
•  Press & Reviews
Peachpit Press Rockport Publishers

The DesignWhys series
A collaboration between Rockport Publishers and Peachpit Press, DesignWhys is a series of practical, hands-on books that speak visually to graphic designers. DesignWhys goes beyond the how to give you the why behind design.

Designing Web Site Interface Elements
The new second book in the DesignWhys series by Eric Eaton

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